INSIGHTS
Research for leaders who need to be believed.
Original research and frameworks from Resonant Advisory Group on credibility, accountability and reputational risk. Download the full reports below.
The Credibility Deficit
Why business starts behind, and how it earns its way back one interaction at a time.
Only 5% of Americans find corporate statements completely credible, and 63% say crisis communications have become less credible in the past year. Based on a national survey of 1,000 U.S. adults conducted with DHM Research, this report shows where credibility is built and spent across four pillars (company, industry, society and community) and what communicators can do to be believed when it matters most.
The AI Accountability Index
A model for assessing and managing AI incident reputational risk.
When an AI system gets it wrong, the organization owns the fallout. Drawing on experience from autonomous vehicles, advanced robotics and more than a decade of cybersecurity incident response, this paper introduces a two-part model: the AI Risk Hierarchy, which ranks the reputational severity of where and how AI is deployed, and the AI Accountability Requirements, the criteria organizations need in place to communicate effectively when an AI incident happens.